The insight: Run club participation has never been higher, and has increasingly become a social outlet for many—driving importance of style alongside performance.
The ask: Bring run crew energy to life, highlight the breadth of our run shorts, and remind guests that lululemon is a brand for runners.
Role: Concept + Creation Copywriter
Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Alyssa Torres
Sr. Graphic Designer: Ben Conde
Graphic Designer: Julia Vodarek
Producer: Florence Chater
The insight: 68% of regular exercisers admit to overtraining, while only 32% report feeling adequately recovered.
The ask: Create a campaign to highlight Rest Day—and the styles designed to elevate it.
Role: Creation Copywriter
Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins
The ask: Attract trend-forward guests with a fall styling story inspired by New York CIty.
Role: Creation Copywriter
Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins
lululemon flips their site weekly to keep product moving and guests engaged. On the third week of March, we covered the site in a fresh new hue, Glaze Pink.
Key message: Glaze Pink is on the bright side. 😎
The results: Our one email generated over $1M, proving 1. people still read, and 2. it’s not “just a subject line.”
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Kate MacLennan
Art Director: Malin Oltmalm
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Bethan Kwaterski
Art Director: Sean Coggins
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
The ask: Give guests sport-influenced street style with a touch of preppy polish, that’s aspirational yet attainable.
Key message: Refine everyday looks with the rich, timeless Legacy Green.
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Bethan Kwaterski
Art Director: Sean Coggins
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Key message: Feel electric when you move in Wunder Train in Pow Pink tone.
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Bethan Kwaterski
Art Director: Sean Coggins
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Some of my headlines sprinkled across The North Face's site.
Role: Copywriter
Copy Manager: Emily Connelly
Graphic Designer: Juliana Mariano
Creative Director: Robb Stilson
In the second week of April, we flipped lululemon’s website with men’s and women’s high-performance golf gear, featuring new ambassador Min Woo Lee.
Role: Creation Copywriter
Copy Director: Kate MacLennan
Concept Copywriter: Jennifer Witt Matorin
Art Director: Malin Oltmalm
Graphic Designer: Sharon Ho
Creative Director: Patrick Young
POV: You’re a vegan and your CD asks you to update Duke’s Meats website.
Role: SEO Copywriter
Art Director: Jenn Dimmena
When Frontera’s website needed a refresh, we made sure it didn’t skimp on flavor, fun, and great SEO.
Role: SEO Copywriter
Art Director: Jenn DiMenna
This was my first introduction to writing PDP copy with a delicious amount of spunk.
Role: SEO Copywriter
Art Director: Jenn DiMenna
I was pulled in to help Keeps update their new website and provide creative direction on the company’s brand voice.
Role: Sr Copywriter / Creative Director
Another day, another website refresh.
Role: SEO Copywriter
Art Director: Jenn DiMenna
In September 2022, Slumberkins launched their first-ever series with Apple TV+ and The Jim Henson Company. The show is the most magical parent-child experience out there, and our team was hell-bent on getting the word out.
Our goal: Let the public know that “Slumberkins” is transforming the emotional health of families around the world.
Role: Sr Copywriter
Creative Director: Stephanie Derham
Art Direction: Kathleen Gamboa
Social Media Manager: Carli Rude Stromme
