The insight: Run club participation has never been higher, and has increasingly become a social outlet for many—driving importance of style alongside performance.
The ask: Bring run crew energy to life, highlight the breadth of our run shorts, and remind guests that lululemon is a brand for runners.
Role: Concept + Creation Copywriter
Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Alyssa Torres
Sr. Graphic Designer: Ben Conde
Graphic Designer: Julia Vodarek
Producer: Florence Chater
Role: Concept + Creation Copywriter
Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Andrea Husky
Graphic Designer: Sharon Ho
The launch of the first Define jacket did more than change the game. Its feel-good fit and everyday versatility became both an icon and a blueprint for the way cottony-soft comfort could move.
Today, that same signature feel is taking us into a whole new era—with more room, more range, and even more to love.
Meet the Define Track Jacket, Define Track Pant, and Define Wide-Leg Pant: three new relaxed silhouettes that prove one thing—legends don’t just live on. They constantly evolve.
Role: Concept + Creation Copywriter
Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Alyssa Torres
Sr. Graphic Designer: Ben Conde
Graphic Designer: Julia Vodarek
Producer: Florence Chater
The insight: 68% of regular exercisers admit to overtraining, while only 32% report feeling adequately recovered.
The ask: Inspire guests to rest like the pros with a campaign featuring elevated rest day styles—and two Olympic champions.
Role: Creation Copywriter
Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins
This year, we kicked off the holidays with Opulence, a collection rooted in lustrous finishes and rich tones, heroing new lace yoga matching sets, lightweight down outerwear, and a dazzling partnership with the Radio City Rockettes.
Role: Creation Copywriter
Creave Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Concept Copywriter: Jennifer Witt Matorin
Senior Art Director: Fernanda Arreguín
Senior Graphic Designer: Zander Geddes
Graphic Designer: Camila Burbano del Alcazar
Anyone who says all gifts are great, is lying.
What about the dust collectors. The back-of-closet dwellers.
Polite smiles, followed by a secret re-seal, re-tag, and re-gift.
But great gifts still exist.
They're the gifts that fit personality, passion, and perseverance into one little box.
They’re confidence boosters and mindset changers.
Motivators and goal drivers.
They inspire morning runners to become marathoners.
Turn occasional yoga poses into lifelong pursuits.
Move choir singers to the Top 40.
Because in a great gift, the box is just the beginning.
Role: Creation Copywriter
Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Senior Art Director: Fernanda Arreguín, Malin Oltmalm
Senior Graphic Designer: Zander Geddes
Graphic Designers: Camila Burbano del Alcazar, Julia Vodarek
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Bethan Kwaterski
Art Director: Sean Coggins
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
In the second week of April, we flipped lululemon’s website with men’s and women’s high-performance golf gear, featuring new ambassador Min Woo Lee.
Role: Creation Copywriter
Copy Director: Kate MacLennan
Art Director: Malin Oltmalm
Graphic Designer: Sharon Ho
Creative Director: Patrick Young
