The ask: Give guests sport-influenced street style with a touch of preppy polish, that’s aspirational yet attainable.
Key message: Refine everyday looks with the rich, timeless Legacy Green.
Role: Creation Copywriter
Creative Director: Patrick Young
Copy Director: Bethan Kwaterski
Art Director: Sean Coggins
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho