The insight: 68% of regular exercisers admit to overtraining, while only 32% report feeling adequately recovered.

The ask: Create a campaign to highlight Rest Day—and the styles designed to elevate it.

Role: Creation Copywriter

Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins