The insight: 68% of regular exercisers admit to overtraining, while only 32% report feeling adequately recovered.

The ask: Inspire guests to rest like the pros with a campaign featuring elevated rest day styles—and two Olympic champions.

Role: Creation Copywriter

Copy Director: Bethan Kwaterski
Creative Director: Patrick Young
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho
Art Director: Sean Coggins