The insight: Run club participation has never been higher, and has increasingly become a social outlet for many—driving importance of style alongside performance.

The ask: Bring run crew energy to life, highlight the breadth of our run shorts, and remind guests that lululemon is a brand for runners.

Role: Concept + Creation Copywriter

Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Alyssa Torres
Sr. Graphic Designer: Ben Conde
Graphic Designer: Julia Vodarek
Producer: Florence Chater