Anyone who says all gifts are great, is lying. 
What about the dust collectors. The back-of-closet dwellers.
Polite smiles, followed by a secret re-seal, re-tag, and re-gift. 

But great gifts still exist.   

They're the gifts that fit personality, passion, and perseverance into one little box.    
They’re confidence boosters and mindset changers.  
Motivators and goal drivers.   

They inspire morning runners to become marathoners.  
Turn occasional yoga poses into lifelong pursuits.
Move choir singers to the Top 40.

Because in a great gift, the box is just the beginning.  

Role: Creation Copywriter

Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Senior Art Director: Fernanda Arreguín, Malin Oltmalm
Senior Graphic Designer: Zander Geddes
Graphic Designers: Camila Burbano del Alcazar, Julia Vodarek