lululemon flips their site weekly to keep product moving and guests engaged. On the third week of March, we covered the site in a fresh new hue, Glaze Pink.

Key message: Glaze Pink is on the bright side. 😎

The results: Our one email generated over $1M, proving 1. people still read, and 2. it’s not “just a subject line.”

Role: Creation Copywriter

Creative Director: Patrick Young
Copy Director: Kate MacLennan
Art Director: Malin Oltmalm
Concept Copywriter: Jennifer Witt Matorin
Graphic Designer: Sharon Ho