The launch of the first Define jacket did more than change the game. Its feel-good fit and everyday versatility became both an icon and a blueprint for the way cottony-soft comfort could move.

Today, that same signature feel is taking us into a whole new era—with more room, more range, and even more to love.

Meet the Define Track Jacket, Define Track Pant, and Define Wide-Leg Pant: three new relaxed silhouettes that prove one thing—legends don’t just live on. They constantly evolve.

Role: Concept + Creation Copywriter

Creative Director: Laura-Lé Vandenbergh
Copy Director: Bethan Kwaterski
Art Director: Alyssa Torres
Sr. Graphic Designer: Ben Conde
Graphic Designer: Julia Vodarek
Producer: Florence Chater