Campaign Development

“SLUMBERKINS” ON APPLE TV+

In September 2022, Slumberkins launched their first-ever show with Apple TV+ and The Jim Henson Company.
The series is the most magical parent-child experience out there, and it’s completely transforming the emotional health of families around the world.

HALLOWEEN 2022

Inspired by real struggles children face during Halloween, Slumberkins dropped a brand-new book to help families prepare for and navigate last-minute costume changes.
In “The Costume Comeback at the Monster Ball,” Sloth is able to move through self-doubt, stick with his decision, and enjoy the night with his friends.

The Manifesto
When feelings come out in the darkness of night,
A few things can help to fend off your fright.
When you need a boost, stand tall and feel proud.
Know you’re unique and shout it out loud!
When it comes to your costume, it’s easy to compare,
But remember it’s about who you are—not what you wear.
So own your decisions when you’re feeling on the fence,
And know that you glow with Scary Confidence!

Copy: Natalie Pearl
Art Direction: Kathleen Gamboa
Social Media: Carli Stromme

HOLIDAY 2022

In our first-ever Holiday Book, families followed Bigfoot on his quest to find a unique gift to bring to the Slumberkins Shine Bright Festival.
With lessons on positive self-esteem, authenticity, and community, kids learned that showing up as our true selves is the greatest gift of all.

The Manifesto
The holidays are here, and we have something to express.
Just a few words to help relieve stress.
Tis’ the season where everyone’s giving,
but our moments together make life worth living.
Song, dance, food, love…
Games, laughter—all of the above!
These are the gifts that really shine bright.
The ones that connect us. The ones that spark light.
So, let’s keep it simple and give from our hearts.
We know from experience, it’s the best place to start.

Copy: Natalie Pearl
Art Direction: Kathleen Gamboa
Social Media: Carli Stromme